If you really want to gain credibility as a business owner, nothing can be more effective than hosting your own seminar. With a seminar, you gather people into a room, teach them some of your advanced secrets, and leave with a nice bit of income in your pocket. The general cost of holding a seminar is around $2000.
For $2000, your membership goes towards reserving the venue, ordering food, and doing whatevers necessary to make your customers and clients feel happy. If you think that its tough to sell a seminar, then you should know that its not. If your information is good, people wouldnt mind coming to one of your seminars.
You want to offer your seminar option to everyone on your list (prospects included), but focus more of your time and backend efforts to those who have already bought more than once from you. These are the people who obviously enjoy your information, and wouldnt mind getting more insider secrets on how to achieve a particular goal in their life.
Conducting a seminar requires planning. You want to start recommending your seminar about 6 months before its intended start date. This will give your customers some time to plan for it, and will give you the time you need to set everything up. Now lets talk about the kind of information you want to share in your seminar.
The topics that you choose for your seminar will all depend on how much of your secret information that you have already divulged to your customers. Depending on your type of business, there can be all kinds of ways to come up with content. This is very easy to do once you think about it.
I know for me, I have alot of seminar ideas that I can use in my business. I offer marketing information to business owners, and I have yet to release all of my advanced tactics for making more money in my business. This is the type of information that can open up the floodgates in most business owners minds.
No matter what your topics are for your seminar, make sure that its something that your customer or client database has never heard of before. You could even carve a mini-business out of your current business, and sell marketing information to similar business owners in other states.
So lets say youre a barber shop owner. You could carve a niche out in your business and sell marketing information to barber shops in another state - about how to get more new customers. You could easily charge over $100 for your initial product sale, and then once theyve become a customer who buys again, offer them your seminar option for around $2000 so that you can take them by the hand and show them what to do.
Seminars are excellent for earning more money in your business, so dont overlook this powerful strategy. It will take some time for a prospect to know you and trust your information, but once they love you and love your advice, invite them to your seminar so that they can learn even more powerful ideas to help them achieve their goals. This is the gist of using seminars in your business.
Good luck with making seminars work for you today.
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