The last post I talked about what makes a great and profitable idea: you. Lets talk about how to find the idea a reality. I will also follow this with a way to get inspiration for ideas. Even if you do not have a creative bone in your body, what a beautiful read.
1. Take a current business model and introduce a new location or industry. Instead of coming with a new idea, why not take something that already works and its application in other places? A U.S. contractor I spoke recently introduced the agency to find and manage professional baseball players in Japan. Before him, a barrier separates the talented players and professional baseball clubs. Without inventing anything new, took a successful business model and applied in Japan.
2. There is the idea of ??related markets. Similarly, you can get something that works in one market and introduce another.
3. Make an improvement to an existing product. You are a consumer and have the opportunity to taste all kinds of new products. See if you can make better for yourself and others. Often, a good resource for this research reviews on sites like Amazon.com. A tip: Often, simply a better product is not the solution to try to see if you can make a cheaper product with fewer features to meet customer demand is not ready to spend much and do not need a product top (big companies often neglect this area.) Read the Innovators Dilemma for more details on this topic.
4. Create an entirely new solution to the point of pain in an industry. People like to complain. Go to forum advice in your commercial interest, read the blog comments and review of the product reviews on Amazon.com. Listen to what people hate and develop a solution to their problems.
5. Pay attention to new trends. Do not try to create something cool that nobody cares. Go where the buzz is over and is likely to land clients and investors. Green Technology, social networking cloud computing - what are the sectors that are growing faster and businesses in these industries need new solutions to their problems as rising, as care.
6. To find out what the government money. Governments (at least in the U.S. and Europe) have been known to throw away money on concepts that are important, but have no idea (climate change, anyone?). All you need to read the newspapers to know what hot topics are valid, so that you can find a niche.
7. Take something that already exists and put your personal touch on this subject. What makes Southwest Airlines U.S. Airways cannot? Nothing. If it were not for slight differences in the use, airlines may not be similar and commoditized coal. But Southwest has chosen to present itself as companies that cares about its customers that can make life less stressful by targeting the less congested airports, and let them choose their own seats. If they did, they would compete on price alone, and as a small player, they get smashed by big airlines.
8. Learn how to make something cheaper. If you can convince a CEO that his company uses $ X thousand per month on a certain service, but you can do the same for 50% of it with the same quality or better, you have a business.
9. Talk with professors and read academic research on hot topics. Scientists have developed bright ideas sad to acknowledge or take the time to bring them into practical solutions. Visit some workshops and interview some experts, an area of ??interest. Universities are often happy to provide more people need to make a movement occurs (lawyers, VC, experts).
10. Hobbies and passions. Need I say more? If you love something enough, you probably know what a man wants to hobbyists.
11. Buy a business in an area of ??your expertise / passion. If you want to be in business but cannot come up with an idea, why not take an existing business in your area of ??expertise? Youd probably invest in something that has already been tried and creates a cash flow. This gives some advantages: It teaches you how to run a quick (although I recommend having a mentor from the industry along the way) and it is easier to finance because the lending banks feel secure that He has already proven itself.
12. Find untapped distribution channels. Distribution networks are a means for companies to bring their products to their customers. A restaurant, for example, is a way for a company to distribute their wine bottles to paying customers. If you find any distribution that may be good candidates for a product, however the product is not there, you may have found an opportunity to distribute a similar product, especially if demand is strong.
13. Identify the lazy town. Incumbents are large companies that were maintained, and the rapid growth of the market. Although they seem to create insurmountable obstacles to their large size makes them inflexible and often lazy. They may give up many new technologies are not familiar with the customers to sacrifice quality or slow down to capture the social trends and fashion. If you can grasp quickly and satisfy the hunger of customers, you win.
14. Identify an existing idea / business that could make better use of branded content, or services. It is a sad thing that many good ideas die because people do not like or do not have the opportunity to see them. If your talent is the brand of products and make them more attractive, undervalued opportunities abound.
15. Value to the process. Furniture manufacturer you can use a saw to help lumberjacks chopped wood and turn it into tables and chairs. Sure, it might grow and cut their own trees and to save money, but may be worth paying a little prize of wood from the mill so it can focus on what they do best, furniture. Think of ways to increase the value of the value chain.
Inspiration for your ideas
What are some types of initial ideas, but you may want to brainstorm and deepening of what is good for you. So he must be in good condition, allowing you to feel inspired and creative. When you are at their most creative? I want to think about what kind of configuration, you must have positive thinking. Do you have water flowing into the back of a shower? Or do I want and need the sound of white noise on a transatlantic flight to free your mind? Here are some things / environments that can encourage and enable the free flow of ideas, reading books and autobiographies of successful entrepreneurs, exchange ideas with other entrepreneurs or MBA, attend conferences and seminars, take bathrooms, skiing, driving, free writing, drawing and the list continues. Good luck and inspiration!
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