Modern audiences have short focus spans. In older cultures, the consumers would sit around together and tell stories. Then came letter writing. Individuals around the world would send lengthy and elaborate letters by post to friends and family members. Around the turn belonging to the century, there were approximately three million telephones. This gave rise to shorter but more frequent conversations. With the invention from the tv we ended up introduced to information clips and sound bites and eventually MTV. Computers and email took sound bites into written form. We then transitioned into social networking and texting, which has evolved into 140-character tweets. Not only has technology given us shorter and shorter communication abilities, we are inundated having a barrage of quick images and video. All of this leads to a shortened attention span. We want our information quick and we want it now!
As being a speaker, you need to keep this development in mind. In order to maintain the particular attention of their audiences, communicators need to indicate that their concept will benefit the audience members in some way. Simply presenting interesting information is no longer enough. There needs to be an particular attention grabbing "Wow" factor.
It is important to maintain our ancestral ability to tell a good story, which is personal and appealing with the audience. Dry facts from a talking head are not nearly as interesting as a heartfelt encounter. At the same time, it is important to encapsulate the information, bullet point by bullet point into a memorable sound bite. Undoubtedly you could have experienced attending an awesome talk, and came away with one or two powerful statements that really made an impression, and that you will remember long after the talk is around.
Prior to preparing a speech, the speaker have to become familiar with the audience's point of view. In other words, do some research to locate out what aspect of the topic would most concern the audience members, and tailor the talk accordingly. Try to put yourself in their shoes, and give them what they want.
Online resources are sometimes helpful in providing insight into the group's focus and goals. The internet is an invaluable tool for designing a speech for a specific audience, building generic presentations seem outdated and obsolete.
If achievable, arrive early at your venue, and chat with audience members to build rapport. Request genuine, open-ended questions and seriously listen to your responses. Listen for critical words, specific problem and jargon that are particular to your group. Then use that information to additional refine your speech.
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