Modern audiences have short consideration spans. In older cultures, the men and women would sit around together and tell stories. Then came letter writing. Individuals around the world would send lengthy and elaborate letters by post to friends and family members. Around the turn from the century, there have been approximately 3 million telephones. This gave rise to shorter but more frequent conversations. With the invention in the tv we have been introduced to information clips and sound bites and eventually MTV. Computers and email took sound bites into written form. We then transitioned into social networking and texting, which has evolved into 140-character tweets. Not just has technology given us shorter and shorter communication abilities, we are inundated having a barrage of quick images and video. All of this leads to a shortened particular attention span. We want our information quick and we want it now!
As being a speaker, you ought to keep this development in mind. In order to maintain the attention of their audiences, communicators need to illustrate that their message will benefit the audience members in some way. Simply presenting interesting information is no longer enough. There needs to be an attention grabbing "Wow" factor.
It is important to maintain our ancestral ability to tell a good story, which is personal and appealing to the audience. Dry facts from a talking head are not nearly as interesting being a heartfelt knowledge. At the same time, it is important to encapsulate the information, bullet point by bullet point into a memorable sound bite. Certainly you've experienced attending a good talk, and came away with just one or two powerful statements that in reality made an impression, and that you will remember long after the talk is above.
Prior to preparing a speech, the speaker should certainly become familiar with the audience's point of view. In other words, do some research to unearth out what aspect of the topic would most concern the audience members, and tailor the talk accordingly. Try to put yourself in their shoes, and give them what they want.
Online resources are frequently helpful in providing insight into the group's focus and goals. The internet is an invaluable tool for designing a speech for a specific audience, producing generic presentations seem outdated and obsolete.
If conceivable, arrive early at your venue, and chat with audience members to build rapport. Check with genuine, open-ended questions and really listen for the responses. Listen for important words, specific problem and jargon that are particular to your group. Then use that information to additionally refine your speech.
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