Looking for the right speakers for your Internet marketing seminar isn't just about choosing the most popular or knowledgeable speaker at a rate you can afford. There are lots of other factors you need to consider such as the reason behind you're holding an Internet marketing seminar in the first place, the topics you wish to discuss as well as the type of audience you expect to attend. If you neglect to consider these factors, you do so at your own peril!
Where to Find Suitable Speakers for Your Internet Marketing Seminar
There are various ways to find suitable speakers for your Internet marketing seminar. The most famous ones are the easiest to find. They most probably have their own websites and a quick Google search will immediately give you their contact details. Of course, the most famous speakers also come with various seminar conditions and the highest rates.
If you are, on the other hand, looking for speakers that are not as well known but may just be as good then that's when you can put your research skills to use. The Internet is still a good place to start, but you might have to surf just a bit longer before you can dig out names of potential candidates.
Asking around the Internet marketing community and letting your network know of your needs can also help. Try checking out announcements in the dailies as well; there are sure to be Internet marketing seminars being held and their speakers may be potential candidates as well.
Types of Speakers You May Use for Your Internet Marketing Seminar
Celebrity Personalities
These speakers are occasionally more famous for something else than their knowledge or expertise in Internet marketing. They're sure to draw huge crowds, but make sure you can afford their talent fees. Their schedules tend to be hectic as well so you might have to book in advance if you wish to make use of this kind of speaker. Also, when dealing with celebrity speakers, be prepared to provide more concessions than usual since their celebrity status puts them in a position to demand for "extra" considerations.
Educational Speakers
These are who you consider the "brains" of the industry. Such speakers truly have truly important information to provide, but not all of them have the ability to do so without causing the audience to fall asleep. If you are keen to hire a speaker of this type, you'll have to personally ensure that their topics won't be tedious without causing offense. You might also want to consider limiting their time to speak to encourage brevity and matching them with speakers gifted with entertainment skills.
Entertainment Speakers
Rarely will you find a speaker who can educate and entertain the crowd at the same time. More often than not, you'll have to make do with one or the other. The great thing about hiring entertainment speakers is that you can provide them with your very own content. If you, too, have information to share but without the public speaking skills to do so personally, you can use an entertainment speaker to voice them out for you. An entertainment speaker may also be asked to perform with you and you can depend on him to smooth out any wrinkles while you're giving a lecture.
Motivational and Inspirational Speakers
Lastly, there are speakers whose main job is to make the audience feel good about themselves. It never hurts to hire a speaker of this type since no one's going to hate you for making them smile. Nevertheless, you need to be careful about who you're hiring since there are really no qualifications to meet in order to become a motivational speaker.
When hiring a motivational speaker, you should look for someone with professional credentials. What makes the speaker an authority in motivational speaking? Has he published or created any works in the field? How many seminars has he held already? Can he provide references? How about a video portfolio? And of course, it doesn't hurt to hire a motivational speaker with at least a basic understanding of Internet marketing.
Once you're done choosing the speakers you wish to include in your Internet marketing seminar's roster, you now have to negotiate their rates and ensure that they comply with your conditions. Make sure to put everything in writing!
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