There can be many factors why you would would like to publish an ebook, but the two most common are to advertise something and to publish a novel. This piece will concentrate on how to use an ebook for advertising, because even the author of ebook novels has to promote them because they do not have a publisher.
When you are considering using Internet marketing techniques, three of the best are all related. You may write an article for a newsletter or blog (maybe as a guest writer); you can write articles on topics related to what you want to promote and hope that owners of newsletters and blogs copy your piece into their publication or you can compose an ebook on the issue.
Whichever course of action you choose, you will be hoping that the reader of your work, clicks through to your website and buys what you are marketing. They will be able to do this, because you have left a hyperlink to your web site at the end of your piece or book.
Which of these methods is the best might depend on your abilities as a writer, on your abilities as a promoter or on the technique that best suits the product that you are trying to advertise. Time can also become a factor. It will naturally take longer to compose a book than an piece.
So, is there anything to be gained from composing an ebook in place of an piece? That relies on quality and your ability to send the piece or book viral.
What does viral mean? it simply means that the writing is so good, helpful or funny that people will be pleased to pass it on to their friends.
You can see why this is known as viral advertising: your twenty friends forward the piece to their twenty friends et cetera, et cetera. It could get read by millions in a week. If it is good enough. An piece of less quality may be read by thousands over the same timespan in low-circulation newsletters.
So, let us go for the top. How do you decide on a subject for an ebook? Well, does it have to relate to something that you are already selling or planning to sell? Is the ebook itself the item or is it a promoting tool? In viral advertising, the ebook ought to really be a free pointer to your website.
So, in order to find a subject, look in places like Yahoo Answers. See what surfers are having concerns with. Mosquitoes in the summer; presents for the loved one at Christmas and St. Valentine's Day, etc. etc.. Then open Google's search page (open an account if you do not have one) and turn on predictive text.
Now enter the phrases that you lifted from Yahoo Answers slowly and see what comes up. These are the most sought on search phrases for that subject to have been used recently. Note a couple of of them down and enter them back into Google or whichever search engine you like.
How many other sites are using that key phrase? 500 million? Well, at least you know that individuals are interested in it, but there is tons of competition. Find a key phrase that you are pleased with, compose your ebook using that title and then you 'merely' have to advertise it, but at least you know that the public would like it and you know the strength of competition.
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