The Platinum Rule - Chiropractic Seminars - Health

We have all heard of the Golden Rule: Do unto others as you would have them do unto you. The Golden Rule implies the basic assumption that other people would like to be treated the way that you would like to be treated. In sales (and were all sales people)-and relationships-one size (yours) does NOT fit all. With the Golden Rule, you run a greater risk of creating conflict than chemistry. After all, heres my point today... patients, the people you want to service, have different needs, wants, and ways of doing things than you do. If not, theyd all be with you for life.The alternative to the Golden Rule is much more productive in my opinion. I call this The Platinum Rule: Treat others the way they want to be treated. Quite a difference if you take it to heart. The Platinum Rule accommodates the feelings of others. The focus of relationships shifts from This is what I WANT, so Ill give everyone the same thing, to Let me first understand what they WANT and then give them what they WANT, once I understand it completely.Building rapport with patients based on the Platinum Rule requires some thought and effort, but it is the most insightful, rewarding, and productive way to interact with patients. And it is easy to learn, with practice.Treating people according to their behavior is not a new idea. Great philosophers throughout history have theorized about the differences in people. In 1923, Dr. Carl Jung described four behavioral types: Intuiter, Thinker, Feeler, and Sensor. You probably heard of something similar havent you?The goal of The Platinum Rule is personal chemistry and productive relationships with your patients. You do not have to change YOUR personality though. You do not have to roll over and submit to patients whims. You simply have to understand what drives your patients and recognize your options for dealing with them. When you can do this, youre going to create lasting and meaningful relationships with them.The cornerstone of The Platinum Rule-is adaptability, which is a combination of flexibility and versatility. Flexibility on the other hand is simply the attitude of cooperation. Versatility is the ability to change your behaviors. Some people may be willing to change, but unable to pull it off because they are not natural actors. Other people may be great actors and can simulate any behavioral style, but be unwilling to do so. Of course, the best combination as a doctor is to be willing and able. Hopefully, you are one of these doctors that believes in The Platinum Rule.

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