You announce a seminar and no one registers. This is worse than throwing a party where no one comes because your investment will not yield any results. Following are some tips to help you multiply enrollment when you offer a seminar.
Repeat Business
The best possible way to market your seminar is to do everything you can to cause your attendees to want to come back to another one. It costs a lot less to get repeat business than it does to go out and try to reach cold prospects.
Make certain that every single attendee takes home valuable, useful information and tools. Don't waste their time promoting your next seminar. Get serious and make this one worth their time and money. If they have a good experience here, they will be more likely to come to the next one.
Don't Just Teach Principles, Show Process
If all you do is stand in front of your attendees and lecture, they're not going to gain very much. Bring examples on video or even PowerPoint that will show how your ideas work out in the real world. Your attendees are paying money (or their companies are) and giving up their precious time to be here. They want to take something home they can use.
Thinking about consultant business you might lose? Failing to equip your attendees is not the way to get it. If they are able to do what they've learned instead of just knowing it, they will come back to you.
Don't Play the Expert
Don't see yourself as the guru that everyone is anxious to hear from. Relax! Act like a colleague and you'll achieve much better response. Setting yourself up as a know-it-all will not get repeat business or consulting business. It simply puts people off.
Being approachable is a better way to go. If you have attendees who want you to shift from teaching and instructing to individual coaching, then you can draw the line. Otherwise, try to make your attendees feel comfortable that you're one of them.
Invite Them to Your Next Event
They probably won't come unless you invite them. If it's the next stage of the seminar you're doing this time, inviting them to come is a natural. Give them a discount on the next one, and you'll get better attendance, even if it's not a lot. However, put a deadline on your offer so you'll have an opportunity to fill the next one.
Have your date and venue arranged before you come to this seminar, so you can be specific with these attendees.
Believe it or not, your choice of hotel or the food that is served does not play a major role in the repeat-business decision. They will come back if they expect to receive something of value.
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