Wednesday, 27 February 2013

Real Estate Leads - Build Client Leads Through Seminars - Real Estate


Participating in seminars as a panelist or instructor is a fantastic way to generate leads, build contacts and position yourself as a real estate expert, particularly in the eyes of prospective clients. If you're interested in broadening your marketing with seminars, keep reading to learn how.

Network with Bank Lenders and Mortgage Brokers

Today, many lenders and brokers offer first-time home buyer information sessions. These informal classes are a way of educating first-time home buyers on not only how to manage financing and mortgages, but also start the home purchasing process.

By networking with lenders and brokers, you can offer your services as a real estate expert at these informal education seminars. Your face and business card will be front and center with prospective clients who are actively pursuing the purchase of a home. When it comes to lead generation, it doesn't get much better than that.

Contact Your Local HUD Office

The Department of Housing and Urban Development offers or sponsors HUD-approved courses and seminars for first-time home buyers or those interested in purchasing an FHA loan home.

These classes are often taught by local lenders, HUD officials and real estate experts. So, contact your local HUD office to find out how you can volunteer to be a panelist at their next seminar. You can visit the HUD website at

Offer to Guest Lecture or Teach a Class

If your local community college offers continuing education or night classes on real estate - whether directed at homeowners or even prospective real estate agents - get in touch with them about guest lecturing for an evening or even teaching a full course.

Many colleges also allow you to pitch a night course or workshop. For example, you could teach a How to Flip A House weekend workshop in conjunction with yourself, a local broker and a building contractor.

Host Your Own Seminar

If you're unable to find a place on an existing seminar, you can always host your own. With little more than a room, a microphone and a bit of advertising, you can be presenting to a group of prospective clients on topics ranging from How to Sell Your House Fast to How to Stage a Home for Sale.

Other seminar hosting options include pulling together a roundtable discussion, hosting a breakfast and speaker's seminar or inviting a well-known guest speaker to speak while positioning yourself on the bill as an opener.





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