Tailoring your Presentation to your Audience - Self Help

Preparing for a professional presentation can be a very challenging experience, especially if the person is not an expert speaker. Since public speaking is already a common fear that most people experience, it is in the presenter's best interest to be well prepared before making the presentation. Some of the goals and objectives of a successful professional presentation is to present very clear and concise concepts and ideas. This can be accomplished by focusing on a few fundamental concepts when creating and developing the presentation. Therefore, when preparing for the presentation, one of the first steps in this process is to find out who will be attending meeting. This information will help the person determine how to approach the subject matter. If the people that will be attending the presentation have little knowledge of the topic, the presenter may need to start with very basic information and then build up. However, if the people that will be attending the meeting are considered to be experts in the field, the presenter may want to provide a brief overview then move right into the main elements of the topic. The presenter should not waste the audience's time with things that that they already know. A good presenter will engage the audience attention by telling an interesting story. This same story can also be used as an outline for the content of the presentation. Stories are normally a powerful tool for gaining the audience's attention and keeping them focused on the information that is being presented. Sometimes the presenter can use at least two interesting stories to cover the entire presentation. Creating attractive visual aids to support the story line is also very effective. For example, if the story is about cooking a certain type of dish, animated visual aids can be used to demonstrate each step of the recipe. Choosing good pictures that creatively displays each of the main topics is worth the time and effort. As often state d, "a picture is worth a thousand words," is always true in a presentation. These pictures can help with reinforcing the main ideas and assist with making the information very clear. On the other hand, the presenter will have to make sure that these pictures and animations are not overused. When overused in a presentation, they can become very distractive. The presenter should always have enough time to rehearse the story. Practicing the entire presentation in front of a friend or a colleague, prior to the presentation, is also highly recommended.

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