As the organizer of any event, the entire responsibility of event marketing lies on you. You have to make sure that the right people are invited, there is adequate media coverage, and so on. In a nutshell, the public has to be informed that a conference or seminar is being organized and you have to market it in such a way so that people attend it.
The job of being an event marketer is anything but easy. To co-ordinate and synchronize a thousand minute details and organize them properly can rob the sleep of several nights for quite a few months! That is why we have listed some event marketing ideas to help you out a little:
Sponsors They play a key role in any kind of event. Instead of choosing random ones, pick out quality sponsors who will be beneficial for the event. After they are roped in, use their marketing tools to promote the event. They should have a large email database and a strong online presence as such sponsors can increase the visibility of any seminar or exhibition very quickly.
Direct Mail Advertisements going directly through mail should always be to specific groups and not everyone. Try to get access to mailing lists from organizations that store mail addresses of different organizations on their database.
Radio and Television Call up local radio stations and work out a deal with them so that they keep announcing your event and give out tickets via various on-air contests. Do the same on television and offer discounts to early birds.
Social Media Create a profile on all the leading social media channels such as Twitter and Facebook. Keep the page active by posting news and updates about any topic that is related to the event. Interact directly with people visiting your profile and encourage them to participate.
Newspapers and Posters Place advertisements in newspapers regularly about the event. Try to generate curiosity via catchy taglines and slogans. Posters should be positioned at appropriate places where people are most likely to notices them such as malls, fast food joints etc.
Now that you know about some of the most lucrative methods of event marketing, you dont have to panic while organizing any event. There are various mobile applications in the market that are a huge help in providing a link between organizers and attendees. You can logon to the Internet and find out more.
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